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48 results
Results for “commercial production”
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Blog
Breaking Down the Cost of TV Commercial Production
A grounded breakdown of commercial production costs, from creative prep through crew, shoot logistics, post, and delivery.
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/breaking-down-the-cost-of-tv-commercial-production/
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Updated 2026
Blog
Navigating the Legal Landscape of TV Commercial Production
Navigating the Legal Landscape of TV Commercial Production shapes the budget conversation: the scope drivers to understand, the risks to plan around, and the decisions worth making before production starts.
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/navigating-commercial-production-legal-landscape/
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Updated 2025
Project
ECG Productions | Commercial Reel 2017
ECG Productions | Commercial Reel 2017 anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
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/commercial-reel/
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Updated 2021
Free production planning tool
Video Production Budget Planner
Plan the scope of a commercial, corporate video, campaign, training series, or branded production before requesting a formal estimate.
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/resources/video-production-budget-planner/
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Updated 2026
Blog
How to Make a TV Commercial That Stands Out | Strategy + Creative Tips
How to Make a TV Commercial That Stands Out | Strategy + Creative Tips is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/how-to-make-a-tv-commercial-that-stands-out/
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Updated 2025
Blog
Measuring TV Commercial Success: Key Metrics
Measuring TV Commercial Success: Key Metrics is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/measuring-tv-commercial-success/
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Updated 2025
Blog
From Concept to Screen: The Life Cycle of a TV Commercial
From Concept to Screen: The Life Cycle of a TV Commercial is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/the-life-cycle-of-a-tv-commercial/
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Updated 2025
Blog
Finding the Right Song: Evaluating the Peloton Commercial
Finding the Right Song: Evaluating the Peloton Commercial is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/evaluating-the-peloton-commercial/
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Updated 2025
Project
PROMO | PRODUCTION | POST
PROMO | PRODUCTION | POST anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/promo-production-post/
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Updated 2021
Project
ENVIRONMENTAL ROOFING SOLUTIONS | COMMERCIAL
ENVIRONMENTAL ROOFING SOLUTIONS | COMMERCIAL anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/roofing-commercial/
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Updated 2021
Project
Shazzy Fitness | Television Commercial
Shazzy Fitness | Television Commercial anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/shazzy-fitness-television-commercial/
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Updated 2021
Project
MedZed | TV Commercial
MedZed | TV Commercial anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
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/medzed-commercial/
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Updated 2021
Project
Resurgens | "Reach For More" Commercial
Resurgens | "Reach For More" Commercial anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/resurgens-orthopaedics-commercial/
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Updated 2021
Project
Any Lab Test Now | Heart Health Commercial
Any Lab Test Now | Heart Health Commercial anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/any-lab-test-now-heart-health-commercial/
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Updated 2021
Project
Foundation Consumer Healthcare | Campho-Phenique 0:15 Commercial
Foundation Consumer Healthcare | Campho-Phenique 0:15 Commercial anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
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/foundation-consumer-healthcare-campho-phenique-commercial/
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Updated 2021
Project
Georgia Southern | Online Education Commercial
A Georgia Southern University online education commercial from the 2009 national campaign, built to make remote learning feel credible, accessible, and connected to a real institution.
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/gsu-online-education-commercial/
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Updated 2021
Project
Georgia Southern | Recruitment Commercial
Georgia Southern | Recruitment Commercial is a higher-education recruiting commercial from ECG, useful for judging how a school message can feel credible, energetic, and easy to understand in a short spot. It gives admissions teams a concrete reference for creating confidence quickly without turning the story into generic campus marketing.
Article
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/georgia-southern-recruitment-commercial/
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Updated 2021
Project
Carter House Gallery & Framing | Television Commercial
A local television commercial for Carter House Gallery & Framing, an art and custom-framing business in Alpharetta, Georgia. ECG built the project around a limited budget while giving the shop and its services a clear, credible presence for viewers in its home market.
Article
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/carter-house-gallery-television-commercial/
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Updated 2021
Project
CreditGUARD | Couple Television Commercial
A national broadcast commercial for CreditGUARD, a nonprofit credit-counseling and debt-management organization. This version frames the service through a couple, making a complicated financial subject feel personal and relevant to a household audience.
Article
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/credit-guard-commercial-tv-spot/
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Updated 2021
Project
Frank FM 93.5 Cape Cod | Television Commercial
A television commercial for Frank FM 93.5, a Cape Cod radio station serving listeners from Hyannis, Massachusetts. ECG created the spot with original animation and motion graphics, translating an audio-first station identity into a visual campaign for television.
Article
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/radio-station-commercial/
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Updated 2021
Project
Red Hare Brewing | Beer Love Commercial
A Red Hare Brewing commercial parody built in a 48-hour script-to-screen window, with concept, footage, motion graphics, music, and sound design handled by ECG.
Article
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/red-hare-beer-love-commercial/
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Updated 2021
Blog
The Role of Celebrity Endorsements in TV Commercials
The Role of Celebrity Endorsements in TV Commercials is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/role-of-celebrity-endorsements-in-tv-commercials/
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Updated 2026
Blog
The Controversy Around the Representation of Women in Commercials: A Mirror or a Mirage?
The Controversy Around the Representation of Women in Commercials: A Mirror or a Mirage is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Article
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/women-in-commercials/
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Updated 2025
Blog
The Power of Emotional Appeal in TV Commercials
The Power of Emotional Appeal in TV Commercials is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/the-power-of-emotional-appeal-in-tv-commercials/
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Updated 2025
Blog
The Art and Science of Effective Television Commercials
The Art and Science of Effective Television Commercials is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Article
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/effective-television-commercials/
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Updated 2025
Blog
The Importance Of Culture In TV Commercials
The Importance Of Culture In TV Commercials is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/the-importance-of-culture-in-tv-commercials/
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Updated 2025
Blog
TV Commercials: 7 Actionable Elements Of Profound Content
TV Commercials: 7 Actionable Elements Of Profound Content is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Article
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/tv-commercials-7-actionable-elements/
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Updated 2023
Blog
Making Memorable Commercials Like These
Making Memorable Commercials Like These is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Article
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/making-your-commercial-as-memorable-as-these/
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Updated 2023
Project
Atlanta Injury Centers | Television Commercial
A budget-conscious broadcast commercial for Atlanta Injury Centers, created to give a local injury-care advertiser a clear television presence. The project demonstrates how a focused message and disciplined production scope can turn a modest commercial budget into a finished spot built for local audiences.
Article
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/atlanta-injury-center/
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Updated 2021
Project
Frank Morning Show | Radio Commercial
Frank Morning Show | Radio Commercial anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/frank-fm-morning-show-with-stephanie-steve/
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Updated 2021
Project
Uprite Ergo | Product Video Production
Uprite Ergo | Product Video Production anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/uprite-ergo/
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Updated 2021
Project
Resurgens Spine Center | 0:15 X-Ray Commercial
Resurgens Spine Center | 0:15 X-Ray Commercial anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/resurgens-spine-center/
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Updated 2021
Project
ECG Productions | 2018 Show Reel
ECG Productions | 2018 Show Reel anchors a campaign conversation around hook, tone, production value, and how quickly the message has to land. A similar commercial or promo needs the offer, audience, channel, shoot approach, edit rhythm, review path, and delivery versions aligned before budget turns into production.
Article
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/ecg-productions-show-reel-2018/
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Updated 2021
Blog
Exploitative Practices in the Video Production Industry
Exploitative Practices in the Video Production Industry is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/exploitative-practices-in-the-video-production/
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Updated 2026
Blog
AI and Automation in Video Production: Innovation or Annihilation?
AI and Automation in Video Production: Innovation or Annihilation is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Article
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/ai-and-automation-in-video-production/
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Updated 2026
Blog
Kansas City Video Production: Where to Find Professional Video Production
How to evaluate professional video production support when the market, crew, and deliverable all need to line up.
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/kansas-city-video-production/
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Updated 2025
Blog
Mastering the Video Production Process: A Comprehensive Flow Chart Guide
A production process story: where the idea becomes a plan, the plan becomes a shoot, and the shoot becomes a finished piece.
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/mastering-the-video-production-process/
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Updated 2025
Blog
Embrace the Future: AI Tools for Video Production
Embrace the Future: AI Tools for Video Production is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Article
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/embrace-the-future-ai-tools-for-video-production/
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Updated 2025
Blog
The Sustainability Issue in Film Production: A Green Revolution in the Making
The Sustainability Issue in Film Production: A Green Revolution in the Making is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/the-sustainability-issue-in-film-production-a-green-revolution-in-the-making/
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Updated 2025
Blog
Clutch Recognizes ECG Productions Among Georgia’s Top Video Production Companies for 2022
Clutch Recognizes ECG Productions Among Georgia’s Top Video Production Companies for 2022 is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Article
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/clutch-recognizes-ecg-productions/
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Updated 2023
Blog
The Next Generation of Pixel Dense Video Production Monitors
The Next Generation of Pixel Dense Video Production Monitors is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
Article
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/the-next-generation-of-pixel-dense-production-monitors/
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Updated 2021
Blog
UNBOXING THE BLACKMAGIC PRODUCTION CAMERA 4K
UNBOXING THE BLACKMAGIC PRODUCTION CAMERA 4K is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/unboxing-the-blackmagic-production-camera-4k/
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Updated 2021
Blog
Video Production During the Pandemic
Video Production During the Pandemic is a production read about what needs to be planned, captured, protected, and handed to post so the finished piece has a real chance to work.
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/video-production-during-the-pandemic/
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Updated 2021
Blog
Optimizing Your TV Commercial for Different Time Slots
Optimizing Your TV Commercial for Different Time Slots is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
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/tv-commercial-optimization-time-slots/
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Updated 2026
Blog
What Makes Legendary Commercial Advertisements Truly Timeless?
What Makes Legendary Commercial Advertisements Truly Timeless is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
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/legendary-commercial-advertisements/
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Updated 2025
Blog
TV Commercial vs. Online Video Ads: A Comparative Analysis
TV Commercial vs. Online Video Ads: A Comparative Analysis is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
Article
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/tv-commercial-vs-online-video-ads/
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Updated 2025
Blog
HOW TO MAKE A TELEVISION COMMERCIAL
HOW TO MAKE A TELEVISION COMMERCIAL is a strategy read for teams deciding who the video needs to reach, what it needs to say, where it will live, and what has to be clear before production dollars move.
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/how-to-make-a-television-commercial/
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Updated 2024
Blog
How To Make A Commercial, Fast!
How To Make A Commercial, Fast shapes the budget conversation: the scope drivers to understand, the risks to plan around, and the decisions worth making before production starts.
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/how-to-make-a-commercial-fast/
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Updated 2021
