“Universe” from artist Vitaly K featuring Justin Kahler and Angel Renee is a music video produced by ECG Productions and directed by Jason Sirotin which explores the nature and notion of voluntary captivity. Approximately three and half minutes, the video features the song’s musical artist, Vitaly K, in a straight jacket in a dark, dirty basement space and performance artist Jenna Williams, dancing in an open white space with multicolored paints. As the video alternates between these two characters and spaces within a non-narrative structure, one wonders if the captive truly wants to escape the universe of this seductive enchantress. As the video closes, the viewer will see that the captive is being held by much more than physical restraints. He is a prisoner in his own mind, smiling and willingly accepting his captivity, as it delivers what he so cravingly desires, no matter how self-destructive that want may be.
Shot in Atlanta, GA in one day with a Red EPIC, “Universe” was a collaborative effort between Vitaly K, ECG Productions and Neon Armour BodyPainting based on an original concept from Jason Sirotin. Two Canon 5D Mark iii cameras shooting RAW were also utilized in addition the Red EPIC to fully capture the performance piece. All post production was done completely in-house with Adobe Premiere Pro, Adobe After Effects and BlackMagic DaVinci Resolve.
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Client: Vitaly K | Profile: Music Video